The Art of Mastering Designs

DIY Logo: Learning From the Previous Logo Fails

Logos can make or break your business. When it comes to logo design, every business owner dreams of having an impacting and appealing logo to attract more customers, gaining higher sales and return on investment. While there are a lot of famous logos in the market today, we will be dealing with the best logo fails on the internet in this article. Be careful when designing your logo because you would otherwise get the attention with the wrong reasons.

In 2012, the Summer Olympic Games was threatened by Iran to boycott the said event because the logo used “ZION” which also refers to a Jewish holy state and the whole country became upset. Before you publish any logo, it is better to have a designated audience to review and test it in order to prevent unintended political connotations. Another logo fail when adopted by a new company is the bloody Sherwin Williams color your world logo, wherein one might think it was some sort of warning about ills of violence and war. The Sherwin Williams color your world logo has been created in 1905, depicting a classic symbol for many generations, but if this logo is adopted by a new company, it will surely be offensive. It is better to look for something that’s cutting edge today, and probably become a classic tomorrow. Cartoon logos can be very effective in promoting a product or service, but that’s not the case with the Pepsi “bloat” logo, which reminded soda drinkers that sugary sodas are not good for the health. But we are sure that Pepsi did not mean to remind people of the effects their soda could have on consumers’ body, but they accidentally create a “bloat” logo in 2009 that looks like a bloated person wearing a shirt that’s too small for his belly because of too much soda consumption. It is best to have your logo tested and reviewed by different focus groups so you can assess its possible impact on consumers, most especially your target audience.

In 2010, Gap, a famous clothing company, changed their classic logo that was a huge mistake on their part. Unless you are a graphic designer or a person with a sense of style, it was a wrong move for Gap changing their classic Spire Regular typeface to Helvetica. Gap eventually returned to their classic logo, and we can learn from this mistake by not just relying on what we see on the word processor. The black metal effect looks good for a logo, but if you are not into body piercing or tattoos, find a different theme for your logo.


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